Social Elements is now Social Medicine

Beyond the Bench: Using LinkedIn to Influence, Advocate and Inspire in Life Sciences

In life sciences, credibility is built by people. When scientists, engineers and business leaders share their insights online, trust grows, visibility increases and opportunities follow.

In this edition of Social Elements Live, Founder Lisa Kyriacou Faulks and Communications Consultant Ellie Gadd look beyond the bench to show how organisations can turn everyday scientific and operational work into stories that resonate.

During the session you’ll learn how to:

Build authentic visibility through leadership and subject‑matter‑expert voices.
Encourage confident content sharing across teams, removing the fear of posting.
Turn day‑to‑day science into meaningful posts that educate and inspire.
Grow trust and connection by empowering employees to advocate for your mission.

Whether you work in biotech, pharma, diagnostics, medical devices or digital health, this webinar shows you how to harness the power of employee advocacy and thought leadership without blowing your budget.

Key Takeaways from the Session

People trust people. Research shows that posts from employees receive at least five times more engagement than company‑page updates, and employee‑shared content achieves 168% more impressions than the same post published by a company page. Empowering your team to share their insights builds trust that no advert can buy.
Close the visibility gap. Inside every research and development, regulatory and commercial team are hidden experts; people with deep authority who aren’t visible beyond their immediate network. Employee advocacy helps those experts translate day‑to‑day insights into relatable, trusted communications. 
Empower, don’t sell. Advocacy isn’t about turning scientists into salespeople; it’s about helping them confidently share what they know, join industry conversations and showcase the real science and purpose behind your organisation.
Leaders set the tone. Senior leaders and subject‑matter experts can be authoritative and relatable at the same time. When they speak thoughtfully on LinkedIn, they become magnets for opportunities, collaborations and talent.
Create the right environment. Advocacy succeeds when people feel confident, supported and motivated. Clear guidelines, training and playbooks remove uncertainty, while consistent leadership engagement encourages participation. 
One voice can make a big impact. A single, consistent expert voice can generate exceptional reach, engagement and authority. You don’t need a huge team to see results. Focus on quality and consistency.
Structure builds confidence. Playbooks, training sessions and 60‑day content roadmaps provide the framework teams need to share confidently and consistently.
Visibility fuels growth. A sustained personal and team presence on LinkedIn leads to a stronger reputation, deeper relationships and measurable business impact.

Advice for Future B Corps

Start tracking your impact metrics early
Use the free B Impact Assessment to benchmark where you are
Reach out to the B Corp community for support and guidance.

Resources

Free guide & checklist – Download our How to Build Thought Leadership & employee advocacy on LinkedIn detailed guide to help you implement employee advocacy and thought leadership. Claim your free guide.
Blog: The Benefits of Employee Advocacy – Discover why employee advocacy drives visibility, trust and business outcomes, and learn how to set up a programme that works for your organisation. Read the blog.

Want to Turn Your Experts into Advocates?

At Social Medicine, we specialise in helping life‑science brands find their voice, be heard online and build authentic connections. Whether you need a structured employee advocacy programme, a thought‑leadership launchpad or ongoing social‑media management, we’re here to support you. Explore our Employee advocacy service or book a discovery call to discuss how we can help.

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