Throughout 2025, Social Medicine has run a series of LinkedIn Live sessions designed to help life sciences organisations stay ahead of platform changes, strengthen their communications strategy, and build meaningful visibility in a competitive market.
What began as a way to share expertise has evolved into a high-impact channel for reaching wider audiences, strengthening collaborations, and sparking ongoing conversations across the sector.
For life sciences brands, where trust, credibility, and clarity matter deeply, LinkedIn Lives offer something uniquely valuable: authentic, real-time engagement with the people who matter most. The format creates connection. It builds trust. And each session lives on as an evergreen asset that continues to generate value long after the live discussion ends.
Below is a full round-up of the 2025 series and the key learnings each session delivered.
1. Innovative Trends in Social Media Marketing: What’s Next?
What we explored:
- Meet the Social Medicine team and the purpose of the Live series
- How AI is reshaping marketing workflows
- Emerging trends across social platforms
- A panel discussion with actionable guidance from industry experts
- Open audience Q&A
Key takeaway:
This session showed that social media marketing is entering a more mature, AI-enabled phase. As platforms embed AI into content creation, distribution and discovery, marketers need to move beyond surface-level tactics and focus on relevance, clarity and audience intent. For life sciences brands, understanding how platform search, declining hashtag value and AI-driven recommendations work is now essential for maintaining visibility and engagement.
2. Maximising SEO Strategies for Life Sciences – Your Questions Answered
What we explored:
- How to optimise life sciences content for search without compromising scientific accuracy
- Understanding search intent across scientific and commercial audiences
- Practical on-page and structural SEO recommendations
- Real attendee questions answered live
- A follow-up article for deeper learning
Key takeaway:
Effective life sciences SEO depends on getting the fundamentals right: clear site structure, well-defined messaging, and high-quality scientific content written for real search intent. By integrating SEO into websites, blogs and broader digital activity — rather than treating it as a bolt-on — organisations can build sustainable visibility, authority and trust over time.
3. “B” Better at Business – The B Corporation Journey
What we explored:
- Why teams choose to pursue B Corp
- The cultural and operational shifts involved
- Challenges and unexpected lessons
- What certification means for people, clients and long-term impact
- A relaxed, honest Q&A
Key takeaway:
B Corp offers a clear framework for assessing impact across governance, people, community and environment. For life sciences organisations, the B Impact Assessment can be a practical tool for identifying gaps, strengthening accountability and guiding more purpose-led decision-making, whether or not certification is the end goal.
4. Elevate Your LinkedIn Strategy: Best Practices Revealed
What we explored:
- Key takeaways from UpLift Live 2025
- What’s changing on LinkedIn and why it matters
- Practical improvements that strengthen engagement
- Approaches that work for both company pages and personal profiles
Key takeaway:
LinkedIn performance improves when content is designed for attention and interaction. Strong hooks, clear structure and thoughtful commenting help posts stand out, while company pages are most effective when amplified by active employees. Used intentionally, video, employee advocacy and thought leader ads can significantly increase reach and trust, particularly when strategies prioritise relevance and conversation over volume.
5. Trust Is the Currency Pharma Should Be Building for Long-Term Pain Savings
With Phil Blackmore, CEO of Create Health
What we explored:
- Insights from Create Health’s research into Gen Z trust
- Why trust is becoming Pharma’s biggest competitive differentiator
- How declining trust may affect future HCP behaviour
- Practical steps to rebuild credibility
- Live audience questions and discussion
Key takeaway:
Trust is becoming a critical long-term differentiator for Pharma, particularly as Gen Z enters the healthcare workforce. The research shared highlighted a clear trust gap, driven by perceptions of corporate behaviour and lack of authenticity. For Pharma brands, building trust now means investing in consistent, human-centred communication, credible storytelling and long-term relationships, rather than short-term messaging, to remain relevant to future HCPs and decision-makers.
6. Building Buzz on a Budget: Smart Comms Strategies for Early-Stage Life Science Brands
Live on 17 September 2025
With Lisa Kyriacou Faulks and Kat Arney (First Create The Media)
What we’ll explore:
- Smart, scalable comms strategies for early-stage teams
- When to introduce PR and thought leadership
- How to build visibility, credibility and momentum early
- Practical examples founders can apply straight away
Why it matters:
Budget constraints shouldn’t prevent brilliant science from being seen or understood. This session gives emerging teams the confidence and structure to communicate effectively from the start.
Key takeaway:
For early-stage life sciences companies, effective communication is not a “nice to have” — it is fundamental to progress. Strong ideas can stall if the story behind them is unclear or poorly targeted. This session reinforced the importance of answering five core questions before communicating: who needs to know, why it matters, what to say, what action is required, and how best to reach the audience. By focusing messaging around your team, your work, insights and success, and prioritising owned channels such as websites and personal LinkedIn profiles alongside earned media, emerging brands can build credibility, differentiation and momentum without large budgets.
7. Building Credibility Through Leadership: Practical Advocacy for Life Sciences
Live on 10 December 2025
With Lisa Kyriacou Faulks and Ellie Gadd
What we’ll explore:
- How leaders and SMEs can build authentic visibility
- Encouraging confident content sharing across teams
- Turning everyday scientific work into compelling posts
- Growing trust through employee advocacy
Bonus:
Every registrant received our LinkedIn Advocacy Essentials for Life Sciences checklist. But don’t worry, contact me and I will send it to you.
Why it matters:
Employee advocacy is one of the most powerful, and underused, tools in life sciences communication. When teams share their insights, trust grows and opportunities follow.
Key takeaway:
This session reinforced something many early-stage teams instinctively know: people connect with people, not logos. When individuals share their own expertise and perspectives, credibility grows faster and conversations travel further than through company posts alone. Founder and expert voices help shape industry discussion, while clear, practical guidance gives teams the confidence to show up consistently. The outcome is increased visibility, stronger relationships and tangible business impact driven by the people behind the science.
Why LinkedIn Live Should Be Part of Every Life Sciences Content Strategy
Across the year, one message became clear: LinkedIn Lives are a high-impact, audience-first way to build credibility, visibility and connection.
They deliver:
✔ Authenticity and trust through real-time conversations
✔ Expanded reach beyond your existing network
✔ High engagement, driven by Q&A and community discussion
✔ Evergreen content that continues performing after the Live
✔ Collaborative value, bringing experts and partners together
For Social Elements, the series has strengthened relationships, expanded our audience and created a library of valuable assets that continue to support our mission and our clients.
Catch Up on Past Sessions
Missed a session or want to revisit a discussion?
All Social Elements Live recordings are available to watch again on our LinkedIn page under the Events section.
🎥 Watch the full series on demand to:
- Revisit key insights
- Share with your team
- Catch up at a time that suits you
- Explore sessions you may have missed
Join the Conversation
Which topics would you like us to cover next?
What challenges are you facing in life sciences communications?
👇 Share your thoughts in the comments, we’d love to hear from you.
Lisa Kyriacou Faulks
Founder, Social Medicine
Life Science Marketing Agency
Connect, engage, promote
